This report reviews and evaluates the achievements and outcomes of the RWC 2019 from various perspectives.
Sold-out stadiums communicated the appeal of rugby, ‘niwaka fans (newcomers)’ emerged as the drivers of RWC 2019 boom, in addition to inbound spectators who had never visited Japan previously. The results of RWC 2019 extend far beyond the economic realm. OverviewĬhapter 1 Overview of tournament: Highest ticket sell-out rate in RWC history, etc.Ĭhapter 2 Economic impact of tournament: Consumption by inbound visitors strongly influenced economic spillover impactĬhapter 3 Economic impact on host cities: Economic benefits received by local municipal governments in 12 host cities In addition, the report includes information on the economic impact from inbound tourism to Japan. A wide range of economic data and financial information, including consumption levels across Japan, benefits derived by host cities from visiting fans, event administration costs, as well as infrastructure expenditures, such as stadium construction costs, are provided.
With a total economic impact estimated to be ¥646.4 billion (£4,309 million), the RWC 2019 was largest rugby world cup in history. The report assesses the overall economic effects of the RWC 2019 hosted by Japan last year. Overviews of the reports are as follows:Įconomic Impact Analysis Report of RWC 2019 The reports were prepared on behalf of the Rugby World Cup 2019 Organising Committee and can serve as reference material when planning future international events, organizing sports-related ventures, and developing inbound marketing materials. EY Japan is pleased to announce that it has released two new reports: “Economic Impact Analysis Report of RWC 2019” and “Review of Outcomes” that examine the impact of the Rugby World Cup 2019 (RWC 2019).